Sample of Recent Projects - Market Planning

-Marketing planning and implementation of the marketing plan for hospitals
-Promotional plan for a healthcare facility adding new capacity (space, physicians and equipment)
-Facilitation of a planning retreat for an organization creating a system-wide quality plan
-Management team retreat to create a customer service program
-Market segmentation planning for a properties company
-Planning for the feasibilty of a new technology product in a new market
-Strategic planning for emergency services for a large hospital

• Market plan development, monitoring and evaluation 
• Development of planning processes
• Comprehensive marketing plan development
• Facilitation of marketing planning sessions
• Key informant interviews prior to planning sessions
• CMO (Chief Marketing Officer) functions for organizations
• Board retreats and planning meetings - Design, facilitation and post-retreat documentation